Apple Unveils iPhone 17 Pro and Pro Max: Aluminum Unibody, A19 Pro Power, and 8x Telephoto Camera

Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max, its most advanced Pro lineup yet. Featuring a brand-new aluminum unibody design, the blazing-fast A19 Pro chip, and the longest battery life ever in an iPhone, these models push the boundaries of what a smartphone can do.

Sleek Aluminum Unibody & Thermal Breakthroughs

For the first time in years, Apple has switched to aerospace-grade 7000-series aluminum for its Pro lineup. The brushed finish not only makes the phones lighter but also improves thermal conductivity.

• Precision-milled plateau creates more space for the camera system and battery.

• New vapor chamber cooling system laser-welded into the chassis, keeping the device cool under heavy loads.

• Up to 40% better sustained performance compared to iPhone 16 Pro models.

Apple also redesigned the antenna system around the frame, delivering its best wireless performance ever.

Super Retina XDR Displays

• Sizes: 6.3" (Pro) and 6.9" (Pro Max).

• ProMotion 120Hz + Always-On Display.

• 3000 nits outdoor brightness, the brightest iPhone screen yet.

• Ceramic Shield 2, now protecting both front and back, with 3x better scratch resistance and 4x better crack resistance on the rear.

A19 Pro: Powering Apple Intelligence & Gaming

The new A19 Pro chip is Apple’s fastest yet:

• 6-core CPU + 6-core GPU with Neural Accelerators in every core.

• 16-core Neural Engine enabling on-device generative AI and Apple Intelligence.

• Console-quality gaming with hardware-accelerated ray tracing and higher frame rates.

Apple showcased AAA gaming titles like Arknights: Endfield, running smoother than ever on iPhone.

Next-Level Cameras: 8 Lenses in One

The iPhone 17 Pro introduces the most advanced camera system ever on iPhone, with three 48MP Fusion cameras: Main, Ultra Wide, and Telephoto.

• New Telephoto Camera:

  • Next-gen tetraprism design with a 56% larger sensor.

  • 4x 100mm lens for portraits.

  • 8x 200mm lens, the longest optical zoom ever on iPhone.

  • Digital zoom up to 40x.

• Photonic Engine upgrade: Smarter ML algorithms deliver vibrant skin tones, sharp details, and less noise.

• Bright Photographic Style: A new iOS 26 feature for brighter, more colorful shots.

Pro Video Tools

• ProRes RAW, Apple Log 2, genlock support.

• Dolby Vision HDR, 4K120 fps, ACES color grading.

• Direct integration with Final Cut Camera and Blackmagic Camera apps.

Front Camera

• 18MP Center Stage square sensor with wider FoV.

• AI-assisted framing, landscape selfies in vertical hold, and ultra-stabilized 4K HDR video.

Battery & Charging

• Longest battery life ever on iPhone: Up to 39 hours video playback.

• 50% charge in 20 minutes with Apple’s new 40W Dynamic Power Adapter.

• eSIM-only models in select regions free up even more internal space for bigger batteries.

Connectivity

• N1 wireless chip with Wi-Fi 7, Bluetooth 6, and Thread.

• Stronger AirDrop and Personal Hotspot performance.

Finishes & Storage Options

• Colors: Deep Blue, Cosmic Orange, Silver.

• Capacities:

  • iPhone 17 Pro: 256GB, 512GB, 1TB.

  • iPhone 17 Pro Max: 256GB, 512GB, 1TB, new 2TB option.

• Pricing: $1,099 (Pro), $1,199 (Pro Max).

Accessories

• TechWoven Case ($59) – durable, non-slip fabric in 5 colors.

• Clear & Silicone MagSafe Cases ($49).

• Crossbody Strap ($59) – available in 10 colors.

• FineWoven Wallet ($59).

• Qi2 MagSafe Chargers ($39–$49).

• 40W Dynamic Power Adapter ($39).

Availability

• Pre-orders: September 12

• Launch: September 19 in 63 countries, with 22 more on September 26.

• Buyers get 3 free months of Apple Arcade, Fitness+, Music, News+, and TV+.

Final Take

The iPhone 17 Pro lineup delivers everything Apple fans have been waiting for: a stronger, lighter body, the most powerful chip in any smartphone, an unmatched camera system with 8x optical zoom, and the longest battery life ever on iPhone.

This is Apple’s most Pro iPhone yet.